# **Email QA Checklist**

📧 Email Content

🎨 Design & Function

🗣 Personalization

➡ Accessibility

📑 Contact list

⚡ AMP Email

📨 Deliverability

## 📧 Email Content

- Ensure the tonality of the email copy is as per your brand guidelines or use case.
- Check if all the information in the email is accurate: offers, dates, etc.
- Make sure the email has a good balance of text and images in it.
  - Ideally, maintain a text-to-image ratio of 40:60. [Source](https://www.mailmodo.com/guides/email-design-best-practices/)
- Check and ensure your email size is less than 102 KB.
  - Gmail clips all the email content above 102 KB for HTML Emails. [Source](https://fulcrumtech.net/resources/preventing-gmail-from-clipping-your-emails/)
- Ensure that every image used in the email is less than 100 KB in size.
  - This is a best practice that can improve the loading speed of the email.

- Check for grammatical mistakes.
  - Use tools like Grammarly extension.
- Do a spell check on all text content.
  - Tools like Grammarly can be handy.
- If you have a GIF, ensure it is rendered as GIF in the email.
  - Send a test email and verify.
- Check your subject line with A/B testing in case of large campaigns.
  - Runs tests at the same time to avoid inaccurate results. Get the definitive subject line writing framework [here](https://www.mailmodo.com/ebook/subject-line/).

## Fix mistakes in the email template as you create

- Using Mailmodo’s new Template Suggestions feature that provides recommendations to help you identify and fix mistakes to improve the template’s responsiveness, accessibility, etc.

## Something's missing here? 🤔

- Help us make this checklist better. Share your experiences and tips and we will add it to this checklist.